A dedicated individual with an interest in environmental sustainability, Hind joined Bee’ah in 2011, and has played a major role in shaping the company’s corporate social responsibility (CSR) initiatives ever since.

In her current position, Hind leads all of Bee’ah’s sustainability and environmental education, as well as training & development programmes.

Hind heads the Bee’ah School of Environment (BSOE), an environmental education programme that reaches over 250,000 students and 6,000 teachers, and more than 500 schools across the UAE. She oversees all education programmes, and is in charge of their development in new markets. She also oversees the BSOE’s popular annual competitions, the Environmental Excellence School Award and the Inter School Recycling Competition.

Under her leadership, the BSOE has received multiple awards including the Gulf & Sustainability CSR Awards 2020, and the International Business Excellence Awards 2019.

She is also in charge of spearheading the strategy for Bee’ah’s Institute of Environmental Management and Sustainability Academy (IEMS Academy) which provides blended training & development programmes related to the sustainability and environmental field. To drive a culture of recycling in the UAE, Hind manages Bee’ah Rewards, a unique awareness programme which utilizes a blockchain-powered mobile app to incentivize community recyclers with monthly prizes.

Within the organization, Hind is a Bee’ah Ambassador, representing the company at various public events and media opportunities. She also leads the Happiness Committee, an internal entity that aims to recognize employees’ hard work and foster a healthy, positive working environment.

Hind graduated with a Bachelor of Science Degree in Environmental Health from the University of Sharjah in the UAE. She is also a graduate of the 2017 cycle of the illustrious Sharjah Leadership Program.