I have worked in the Edtech market for over 20 years, mostly heading up the Product Management team at Capita Education Software Solutions, focused on the Management Information systems (MIS) for Schools, Further and Higher Education. This is where I revised what I felt an MIS should be, moving the direction away from just recording information for government census's to a greater focus on data and the insights it could provide for Teachers, Leaders and ultimately Government. Over the last few years I started up my own company supporting businesses to grow and future proof themselves, by understanding their true value proposition and understand how future technology can enhance their customers experience of their solutions.